Our Brand Ethos

We believe that outstanding hair care starts with intention. With a desire for holistic health and wellbeing.

At LEDA Swiss, we have reimagined hair wellness blending the precision of Swiss formulation with the richness of botanical ingredients.

Our products are crafted consciously to deliver lasting transformation with minimal routine

Every formula we create is tested, perfected, and rooted in many years of scientific development. No shortcuts. Just elegant, efficient, ethical hair care that feels good.

We are not here to follow trends or for quick fixes.

We are here to build rituals.

For those who seek purity without compromise, results without excess, and beauty without harm.

We offer foundational hair care for all ages, all hair types, all life stages.

Our capsule collection elevates natural hair care to a holistic luxury experience


Welcome to LEDA Swiss.

Meet Our Founder, Sarah-Jane

Inspired by childhood memories, my mother was the image of traditional English elegance with a sparkle of glamour. I played with the cosmetics that decorated her dressing table, thick waxy lipsticks and scented rich creams in pretty glass jars. With joy, I mixed garden soil, grass and chalk, my big brother reluctantly the tester of these skin and hair care concoctions!

Later in life, I suffered from skin allergies due to conventional hair and skin products. There were many ingredients, like with food labels that I did not understand. With the desire for healthy hair whilst living in Switzerland I created my own products from known natural ingredients. The results were very successful.

To develop my vision of pioneering plant-based hair care backed by science, in Switzerland I sought out leading cosmetic chemists who collaborate with the world's largest beauty brands. Each ingredient has been carefully selected, including organic Swiss alpine flora, alpine rose, marigold and horsetail to infuse my passion for the mountains in every drop!

I believe in more than just hair care, so we are committed to supporting your complete wellness journey with clean, ethical products that nourish your hair while respecting the environment. I admit I am not always the most patient person, however like with food, there is no miracle quick fix to being healthy. With our skin and hair care routines, I strongly believe in taking the slow approach for long term results for the health of your scalp and hair.

The Heritage of Our Brand Name

Leda [lee-dah] is a name of Greek origin « Λήδα ». In Greek Mythology, LEDA was a Queen of great beauty, the origins of this rare and feminine name mean “Happy”. Our brand encapsulates the spirit of beauty, strength and grace. Of being your own person and living your destiny. We capture the force of the Swiss mountains, the abundance of nature and glacier pure waters. Embrace the strength and true beauty of your hair with joy!

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1970

From Another Era

The story begins in England in the 1970s with Jane, the mother of Sarah-Jane. Passionate about singing, opera and acting, Jane's elegance inspires her daughter's passion for cosmetics.

1970

TRIALS BEGIN

TRIAL Begin

Later Years

Suffering from allergic reactions to skin and hair care products, Sarah–Jane started to create her own formulas with natural ingredients. Followed by years of trial and testing.

2019

Passion Becomes Reality

Passionate about revolutionising plant-based hair care, the vision of LEDA Swiss was born. Scientific innovation, nature, luxury, and Switzerland continuously inspire the brand.

2019

2020

2020

Scientific Innovation

Clinical research is launched in Switzerland with world specialists in cosmetics. Scientific expertise combined with natural ingredients create pioneering vegan hair care formulas. Visible and positive results experienced after the use of LEDA Swiss products.

present

LEDA Swiss

Rich in vitamins, amino acids, minerals, and antioxidants to nourish hair and scalp. An exclusive complex of bioactives, vegan keratin, and Swiss alpine extracts provides additional user benefits. A luxury range of revolutionary hair care products is launched.

present

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98% Ingredients of Natural Origin

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organic swiss plant extract

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independently safety tested

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cruelty free

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vegan

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made in switzerland