Childhood memories of cosmetics from another era kindled my passion. Thick waxy lipsticks, rich creams in pots and heavy scents in glass jars decorated my mothers dressing table. The pictures of glamour and elegance that she created has been my inspiration.

Still in childhood, my joy was mixing soil, grass and chalk from the garden, bargaining with my big brother to be the reluctant tester of these early concoctions!

Later in life, I suffered from skin allergies due to conventional hair and skin products. With the desire for healthy, strong and shiny hair, I created my own products from natural ingredients without harmful substances. The results were very successful.

It was time to clinically advance my formulas to professional and premium standards. With the encouragement of my sister and others, all convinced by the renewed health of my hair.

I sought out leading cosmetic chemists in Switzerland, who collaborate with the world's largest beauty brands to develop my vision for pioneering natural hair care. Over many years, applying their expertise with advanced techniques, our unique products were created.

The luxury of LEDA Swiss was born.

Sarah–Jane